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Ali­son Hinds
“Roll It”

(Click to watch)

About ALISON HINDS :

Ask SOCA super­star ALISON HINDS what she wants her music to con­vey and she replies, “More than any­thing, I’m hop­ing to expose the world to my music and for peo­ple to really appre­ci­ate and say yes to it. It’s infec­tious, and happy but can still say some­thing and touch lives. SOCA is what I’m known for, so I want the music to rep­re­sent who I am.”

The intox­i­cat­ing musi­cal move­ment known as SOCA (pop­u­lar dance music of the SOuth­ern CAribbean) is rapidly gain­ing pop­u­lar­ity among music lovers around the globe.  It is a sexy and uplift­ing music known for its infec­tious rhythms and spir­ited spicy lyrics that inspires jubi­lant audi­ence par­tic­i­pa­tion albeit with wav­ing hands and flags to sway­ing hips, all in a rit­u­al­is­tic cel­e­bra­tion that exem­pli­fies life today in the Caribbean. ALISON HINDS is poised to become a major force in the erup­tion of inno­v­a­tive urban-influenced Caribbean-based artists such as fellow-Bajan pop­star Rihanna, Sean Paul, or Shaggy, who are chang­ing the face of music worldwide.

Find out more here.

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